Designing a data-driven experimentation platform around the people, workflows, and decisions that power product growth.
Eppo drives experiment velocity, coverage, and culture for companies where data volume matters and business metrics are complex.
Product Design
Research
After performing user & stakeholder interviews, I distilled our findings into research themes to inform design decisions.
I performed a competitive analysis and compiled best practices to better understand the market and inspire design.
I developed personas based on research and discovery.
I constructed the information architecture based on the research, discovery, personas & user journeys.
Featured screens from the final design.
