I make complex products feel simple.
I’m a product designer and design leader who loves untangling complicated systems, understanding how people actually work, and turning messy problems into products that feel obvious to use.
HOW I WORK
I ask annoying questions. Then I get into the weeds.
01 — Ask
Why does this work this way? What happens when the assumption is wrong? Is this really a UI problem—or is the workflow broken?
02 — Understand
Give me the weird edge cases, the technical constraint, the spreadsheet nobody understands, or the process everyone has learned to work around.
03 — Simplify
My job isn’t to make complicated things look simple. It’s to understand the complexity well enough to decide what people actually need to see.
what i've done
My work spans data orchestration, security infrastructure, experimentation, finance and developer platforms.
WHO I AM
I am a product designer, dog lover, music maker and pickleball enthusiast.
I specialize in turning complex workflows, technical constraints, and competing needs into products that make sense to the people using them.
"I've worked in digital design as a designer and leader for 20 years, and I can honestly say Rachel is one of the finest designers I've known."
Product Design and Strategy
"What really sets Rachel apart is her ability to be agile and incorporate feedback. Rachel’s ability to handle multiple UX projects was unlike any I’ve seen before and made a dramatic increase in the productivity level of our company."
SaaS Solution Consulting | Technical PM
"Rachel has a remarkable talent for distilling complex requirements into simple, elegant, and intuitive user experiences."
Digital product leader
my experience
I’ve designed from both sides of the table.
My agency background taught me how to quickly get up to speed on new industries, businesses, and users. My years embedded within product organizations taught me how to go deeper—shaping products collaboratively from early strategy through launch and iteration.
Senior Director of Product at Cartwheel
Hired as head of design in 2025, promoted multiple times until present
Design Leadership
Product Management
Product Design
